PRIVACY POLICY
Privacy policy.
Last updated: October 26, 2026
This Privacy Policy explains how Brooklyn Collective (“we,” “us,” or “our”) collects, uses, and shares information when you visit brooklyncollectiveco.com (the “Site”), join our waitlist, contact us, or buy from us. We operate from the State of Florida, United States. By using the Site you agree to this Policy.
1. Information we collect
Information you give us.
- —Your email address when you join our waitlist.
- —Your name, email address, and message when you contact us, and the details you choose to send if you apply to our Athlete Program (such as name, age, gym or team, and social media handle).
- —When our store opens: your name, shipping and billing address, phone number, and order details. Payment card details are entered directly with our payment processor and are never stored by us.
Information collected automatically. Our hosting provider records basic technical information when you visit, such as your IP address, browser and device type, the pages you request, and the date and time. We use it to keep the Site secure, prevent abuse, and keep it running. We do not currently use advertising trackers, social media pixels, or third-party analytics on the Site.
Information stored on your device. If you save items to your wishlist, that list is kept in your browser’s local storage on your own device and is not sent to us. When our store opens, Shopify will set cookies that keep your cart and checkout working.
2. How we use information
- —To add you to our waitlist, confirm your signup, and tell you about launches, drops, restocks, and team pricing.
- —To respond to your questions and requests.
- —To process, ship, and support orders, and handle returns, once our store is open.
- —To protect the Site and our customers from spam, fraud, and abuse.
- —To comply with legal obligations, including tax and recordkeeping rules.
3. Email
We send marketing emails only to people who have asked to hear from us. Every marketing email includes an unsubscribe link and our postal address, and we honor unsubscribe requests promptly and no later than ten business days, as required by the federal CAN-SPAM Act. We may still send you service messages, such as an order confirmation, even if you unsubscribe from marketing.
4. Who we share information with
We use trusted service providers who handle information on our behalf and only for the services we ask them to perform:
- —Resend, which delivers our emails and stores our waitlist contacts.
- —Vercel, which hosts the Site.
- —Shopify and its payment partners, which run our store, checkout, and payments once the store is open.
- —Shipping carriers and fulfillment partners, which receive the details needed to deliver your order.
We may also disclose information if required by law or legal process, to protect the rights, safety, or property of our customers or us, or as part of a sale or transfer of our business. We do not sell your personal information, and we do not share it for cross-context behavioral advertising.
5. Cookies and tracking signals
The Site itself does not set advertising or analytics cookies. You can clear your browser’s cookies and local storage at any time. Because we do not sell personal information or use it for targeted advertising, there is nothing to opt out of, and we treat browser opt-out signals such as Global Privacy Control as an opt-out request where they apply.
6. Children’s privacy
Many of our customers are young athletes, but the Site is directed to parents, guardians, and adults. We do not knowingly collect personal information from children under 13 and do not knowingly allow anyone under 18 to place an order. We ask that a parent or guardian submit any Athlete Program application for an athlete under 18. If you believe a child has given us personal information, contact us at sales@brooklyn-collective.com and we will delete it.
7. How long we keep information
We keep waitlist information until you unsubscribe or ask us to delete it. We keep order and transaction records for as long as needed to fulfill orders, resolve disputes, and meet tax, accounting, and other legal requirements. We delete or de-identify other information when it is no longer needed.
8. Security
We use reasonable administrative, technical, and physical safeguards to protect personal information, including encrypted connections (HTTPS) across the Site. No method of transmission or storage is completely secure, so we cannot guarantee absolute security. If a data breach affects your information, we will notify you and any required authorities as required by applicable law, including the Florida Information Protection Act (Fla. Stat. § 501.171).
9. Your choices and rights
Anyone can ask us to tell them what personal information we hold about them, correct it, or delete it, and can unsubscribe from marketing at any time. Residents of states with consumer privacy laws, such as California, Colorado, Connecticut, Texas, and Virginia, may have additional rights, including to obtain a copy of their information, to opt out of the sale or sharing of personal information and of targeted advertising or profiling, and to appeal a decision we make about a request. Florida’s privacy statute currently applies mainly to very large companies, but we honor these requests from Florida residents too.
To make a request, email sales@brooklyn-collective.com from the address you used with us. We may need to verify your identity, and we will respond within 45 days. We will not treat you differently for exercising your rights.
10. Links to other sites
The Site links to other websites, such as Instagram. We are not responsible for their privacy practices, so please read their policies.
11. Where information is processed
We operate in the United States, and information may be processed and stored here and wherever our service providers operate. If you visit from outside the United States, you understand your information will be transferred to and handled in the United States.
12. Changes to this Policy
We may update this Policy from time to time. When we do, we will post the new version here and change the “Last updated” date above. If we make a material change, we will take additional steps to let you know, as required by law.
13. Contact us
Questions about this Policy or your information? Email sales@brooklyn-collective.com or visit our contact page.
